Is 4x6 a Standard Postcard Size?

 When it comes to postcard size, 4" x 6" is the most common standard. This fits into the guidelines for the U.S. Post Office and the special postcard postage rate. However, a few makers and printing services use slightly different sizes. While many people prefer boxier designs, others might want a larger format to maximize the number of postcards printed on a sheet. Regardless of the reasons, 4x6 is a standard postcard size that is both practical and inexpensive.

While this standard postcard size is ideal for marketing purposes, some people opt for different sizes for personal or business cards. A popular choice for many businesses is a 4" x 6" marketing card. Unlike the smaller, trifold-style postcards, these can be folded to fit in a letter envelope. The U.S. Postal Service also charges lower rates for smaller postcards when mailed via first-class mail.

Postcards have been around for almost as long as postal services, and they come in a variety of shapes and sizes. Some are even unique in shape and design, and the USPS does not charge the same rates for different-sized postcards. A standard postcard can be anywhere between 3.5" x 5.5" and 6.125" x 11.5" in size. In addition to being a standard postcard size, 4" x 6" is also a popular choice for marketing and direct-mail campaigns.

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